Overlooked Strategies That Do Wonders for Local SEO

Many would say that the tides seem to be in favor of local SEO these days. More and more business establishments and companies are recognizing the benefits of having a strong online presence. Hence, many SEOs now work hard at researching and improving their strategies for local SEO. This has indirectly populated the Internet with plenty of useful articles regarding local SEO.

There are those who find local SEO very easy, but there are also others who find it difficult to penetrate the local scene. Most likely the level of difficulty in topping local search will depend on the existing competition. If there are only a handful of businesses that you are competing with in your city, then it should be very easy to top the search results. Keep Reading…

The Potential of Videos for Local SEO and How to Optimize Them

Local SEO immediately brings to mind business listings and social media engagement. These two seem to be the most important and the most effective for optimizing websites, businesses, and brand names for local searches. Google is very good at identifying searches with local intent, and the first things they show are business listings and social media accounts especially in the absence of paid domains.

SEOs can use videos to boost their local campaigns too. Multimedia materials can be just as effective for local SEO as an account in Google+ or other local business listings is. It is only a matter of creating a very interesting and appealing video, and more importantly, how you use it. Keep Reading…

Tips for a More Successful Local SEO Campaign in 2014

As we welcome 2014, business owners and online marketers would do well to put more focus on their local SEO efforts, also local SEO is expected to still be a hot topic this year. It has been established that local SEO isn’t just a trend that can come and go, but like SEO in general, it is here to stay. Therefore, you cannot allow yourself to be late in adopting effective strategies for local SEO. Keep Reading…

Local Search: What to Expect in 2014

As the year 2014 begins to unfold, Internet marketers are understandably looking forward to what’s on the horizon for all aspects of online marketing and SEO. One of the aspects you should be closely monitoring is local search, which possibly offers the highest returns out of all online marketing programs you can think of. When done properly, local SEO can get you connected to your local market, which should be the first group of people you promote your business to.

So, what can you expect from local search in 2014? What possible changes and tactics should you look out for this year? Read on to find out. Keep Reading…

SEO for Hummingbird: What It Does and How to Deal with Google’s Newest Update

We have all been on our toes ever since Google started rolling out high-impact updates to its algorithm. Panda had web developers check the quality of their articles and web content, removing poorly-written, scraped, and duplicated content. Penguin had everyone scrambling to audit their link profiles, burning the evening oil to comb through thousands of links and contacting other websites for link removal requests.

Now we have another major algorithm update which is changing the nature of search as we know it.

On August 20, 2013 Google implemented the Hummingbird update. It was actually announced only a month later, on September 26. Keep Reading…

Local SEO: Top 5 Tips for Success

The need to make local SEO a key focus of your online marketing efforts has become even more important these days. Not only do you need to be found when local searches are performed on a personal computer, but you also need to be visible when these searches are performed on mobile devices, since mobile search has been observed to increase significantly in recent years.

Why Local Search?

Why do we need to focus on local search? Can’t we just optimize our website for general online searches? These may be some of the questions running through your head right now. Check out these statistics: Keep Reading…

Top 5 Tips for Improved Results in Local SEO

Regardless of the size of your business, you likely want to achieve top rankings on the search results pages (SERPs) of Google and other search engines. Achieving this goal, particularly for local searches, has become even more important with Google’s increasing use of local factors and the growing popularity of mobile search. To better understand the connection between mobile and local search, note these statistics:

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The Best Strategies Local SEO in 2013-2014

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Local SEO focuses on specific geographic locations. Image by Mukumbura at Flickr.com

More people are taking notice of local SEO this year. One reason is that more and more local businesses are now recognizing the usefulness of having a website and being accessible over the Internet. Another is Google’s recent search algorithm overhaul: the Hummingbird. This updated search algorithm was intended for the better understanding of complex questions (conversational queries that people would normally say when asking a question). With this update, Google is supposed to get even better at figuring out semantics and producing the most accurate and relevant results possible. Keep Reading…

Low Traffic After a Site Relaunch – What Went Wrong?

When Google rolled out the Panda and Penguin updates, thousands of websites were forced to audit their pages and perform a major overhaul on their content and link profiles. Due to the extensive nature of the work involved, there were webmasters who chose to redesign their site, audit content, and then relaunch the site. This was what websites had to do ASAP in order to avoid getting penalized especially for those who were guilty of publishing mediocre content and black hat link building.

Problems arose for many webmasters when they discovered that after relaunching their websites, traffic rates plummeted. What could have possibly gone wrong? How does one find out what went wrong, and how do you avoid such a thing from happening to your own site should there come a time that you’ll need to do a relaunch of your own? Keep Reading…

SEO Outsourcing: Choosing the Right Company and Developing a Strong Relationship with Your Team

Looking for the right SEO agency is far from an easy task. The task is made even more difficult by the emergence of new SEO agencies almost every single day. So, unless a trusted friend has recommended a particular SEO service provider, you’ll have to go through a thorough screening and evaluation process in order to find the agency that can satisfactorily address your needs. As a general rule, you need to know what to look for in an SEO company and what types of company you should avoid.

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